Colour-wise, it is a very similar colour to Urban Decay's original primer, which is of course close to skin colour.
Application: Instead of dabbing the product on with a wand, you apply this one using your fingers, which isn't too much of a big deal. I did notice, however, that whilst the UD Primer tends to dry quite quickly, this Too Faced Primer seemed "wetter" and took longer to dry.
For a product that is meant to be on par with Urban Decay, I'm unimpressed with the creasing issue. Nevertheless, the colour still appeared to be just as vibrant as it's main competitor.
Would I buy this product for myself? No. I think that I'd rather deal with the problematic packaging of Urban Decay's Primer Potion than have the creased eye shadow created by the Too Faced Shadow Insurance. But since Urban Decay have changed their packaging anyway, I'd definitely choose it over this one, even if the Too Faced one hadn't creased.
Price: Too Faced is £16.50 for 10ml, whilst Urban Decay is £13.05 for 11ml.
Which is your favourite eye shadow product? Are you an Urban Decay Stalwart, or a Too Faced lover?